Norba
A sophisticated athleisure brand that wins hearts
The Story
Norba designs clothing for women who embrace mindful movement and everyday balance.
The brand focuses on soft disciplines like yoga, barre, and pilates, offering pieces that transition effortlessly from studio sessions to life outside. Each item is made to support both comfort and confidence throughout the day.
Norba is more than activewear — it's a reflection of a lifestyle rooted in energy, ease, and self-awareness.
The Challenge
Sitting on two stools: high-converting e-commerce should convey brand sentiment and be flexible to further scale the brand to new markets and audiences
Why so simple?
We have clothed basic e-commerce paterns in a unique minimalist style that combines utility and femininity. These two qualities describe the brand in the best possible way.
Outcomes
UX-audit
Prototyping
E-commerce Design
Marketing Consultation
Content art-direction
4
Years in which the website demonstrates high conversion rates and alignment with brand values, without significant design changes
"The most professional approach and, as it turns out, a great long-term investment.”
